Published on:
October 16, 2023
Shaik Musrath

SEBI Takes Action on Indian Financial Influencers.

In recent years, financial influencers, or "finfluencers," have gained immense popularity in India, leveraging social media platforms to share insights on investing, personal finance, and wealth creation. But now, these influencers cannot share financial advice in the same way without a SEBI licence, which requires a postgraduate degree and five years of market experience. The Securities and Exchange Board of India (SEBI) has proposed new regulations to ensure the protection of investors from misleading or fraudulent financial advice. This blog explores the implications of these new rules and how investors and influencers can adapt to them. 

The Rise of Finfluencers

Finfluencers, like influencers in other fields, have harnessed the power of social media to connect with their followers and offer financial advice. These individuals come from diverse backgrounds, but they share a common passion for finance and a desire to help others achieve their financial goals. They provide insights into the markets, share investment tips, and offer support and encouragement, creating a community of like-minded individuals looking to secure their financial futures.

It is essential to recognize that finfluencers are not licensed financial advisors. They can provide valuable information and guidance, but they should not be seen as replacements for professional financial advice tailored to an individual's specific circumstances.

What are SEBI's New Rules and Their Implications

SEBI's proposed rules for finfluencers aim to enhance transparency, accountability, and investor protection within the industry. Let's explore the key regulations and their implications:

Mandatory SEBI Registration: 

The new rules require finfluencers to register with SEBI. This registration process involves providing detailed information about their financial interests and any relationships they have with regulated entities. While this step adds credibility to the profession, it may pose a significant barrier to entry for many aspiring finfluencers.

Financial Interest Disclosure: 

Finfluencers will be obligated to disclose all their financial interests. This means being transparent about any payments or benefits they receive from regulated entities. This transparency could potentially impact their earnings, as it may make them less attractive to advertisers who previously operated under the radar.

Clear and Balanced Advice: 

Finfluencers will be required to provide advice that is clear and balanced. This implies that they must avoid making false or misleading statements about financial products or services. This may make it more challenging for finfluencers to promote specific products or services, as they will need to be cautious about unsubstantiated claims.

Impact on Finfluencers

SEBI's new rules are expected to have a considerable impact on the finfluencer industry. The increased regulation will make it more difficult for new entrants to the market and may reduce the income potential for existing finfluencers. As a result, the landscape of financial influencers may change significantly in the coming years.

What Does This Mean for Investors

For investors, SEBI's new rules suggest several important considerations:

Exercise Caution: 

The regulations reinforce the importance of not relying solely on finfluencer advice. Investors should always conduct their research and due diligence before making any investment decisions. Remember that financial influencers are not a substitute for professional advice.


With potentially fewer finfluencers in the market, investors should focus on developing their financial literacy and investment skills. A well-informed investor is better equipped to make sound financial decisions.

Professional Guidance: 

Building relationships with qualified financial advisors becomes even more critical. These professionals can provide personalized advice tailored to an individual's financial goals, risk tolerance, and circumstances.


SEBI's new rules for finfluencers in India are poised to transform the landscape of financial advice in the digital age. While the rules aim to protect investors from misleading or fraudulent information, they will also challenge aspiring finfluencers and may reshape the industry. Investors must adapt by being cautious, informed, and open to seeking professional guidance to secure their financial futures in this evolving environment.


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Updated on:
October 16, 2023