May 11, 2023

All About Neobank : A Detail Study

Neobanks, sometimes known as "challenger banks," are fintech companies that provide software, apps, and other tools to simplify mobile and internet banking. These fintech companies typically focus on certain financial products, such as checking and savings accounts. Even though many of them collaborate with these organisations to insure their cash products, they frequently exhibit greater agility and transparency than their megabank rivals.

These fintech companies are more frequently referred to as "neobanks" in the US. The phrase "challenger bank" was initially used to refer to a number of fintech banking firms that appeared after the 2007–2009 financial crisis in the United Kingdom.

The term "challenger" fits well. These businesses are frequently contrasted with digital disruptors in other sectors. The banking business is currently being transformed by fintechs in a similar fashion to how Uber and Lyft transformed the transportation sector or Airbnb the hospitality sector. Some well-known neobanks in the US are gaining a tonne of consumers. For instance, Chime was predicted to have 12 million consumers in February 2021, up from 8 million in the previous year.

According to study conducted by Paris, France-based Exton Consulting, a strategy and management consulting firm for the financial services industry, there were 256 neobanks globally as of December 2020.

Neobanks vs. Online Banks

Neobanks should not be mistaken with online banks because they are mostly online-only banking solutions without any physical locations. Online banks typically have a bank charter and provide their clients a wider range of services, including loans. For instance, Ally Bank is regarded as an online bank.

Established firms have introduced or enhanced their own products or divisions to compete with the emerging neobank market in reaction to the popularity of neobank platforms. For instance, Capital One 360 offers a fee-free checking account with comparable benefits including no minimum balance requirements. There are numerous others, including Marcus by Goldman Sachs and Discover Bank from Discover Financial Services.

How Do Neobanks Make Money?

Neobanks often operate under a different business model than established banks. They receive a sizable portion of their income through interchange, which are fees paid by retailers when customers use their debit cards to make purchases. Neobanks are permitted interchange percentages that are up to seven times greater than those offered to banks with more than $10 billion in assets because they are smaller organisations.

The amount of money challenger banks make from clients utilising out-of-network ATMs is another topic of discussion. In a recent story, Axios examined Chime's revenue sources and speculated that this sum may be "significant"—upwards of 20%. In reaction to the article, Chime stated that this revenue stream only accounts for a "small percentage" of total company sales and reaffirmed their statewide network of 38,000 fee-free ATMs.

Pros and Cons of Neobanks

Neobanks have their advantages and disadvantages, just like all other financial organisations.


1. Reduced costs. Neobanks, like online banks, are free of the expenses related to branch upkeep. Some platforms reduce their costs in order to pass those savings forward to its users.

2. Greater rates. Neobanks typically give their customers greater loan rates due to decreased overhead expenses.

3. Convenience. Using mobile or online banking, you may carry out regular operations like peer-to-peer payments and cheque deposits whenever you want, from anywhere.


1. zero bank charter. Neobanks lack a bank charter and are not banks. Instead, to insure their products, these institutions typically work in conjunction with a bank. Make sure a neobank is FDIC insured by a partner bank before enrolling with it.

2. offer brick-and-mortar branches infrequently, if ever. In general, neobanks don't have any physical branches. It's unlikely that you will have access to personal support.

3. not as many services as conventional banks. Neobanks typically offer fewer services than conventional or online banks. These organisations frequently prioritise checking and savings over loans.

Bottom Line

Neobanks were created in response to the challenges presented by the old financial services industry and the advent of the digital age. Despite a few hiccups, the trend is unlikely to end any time soon. That's good news for a sector that has long needed diversification and a renewed emphasis on accessibility.


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