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September 10, 2024

Alankar Mishra

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Top Biscuit Brands in India

India has one of the largest biscuit markets in the world with numerous brands offering a variety of flavours and options to suit different tastes. Everyone in India loves biscuits, which are very popular snacks for Indians of all age groups. This blog will introduce you to top biscuit brands in India and discuss why they have become loved by millions.

Parle

Brand Overview

When it comes to biscuits, the name that first comes to mind is Parle-G. Established in 1929, Parle Products is now one of the most famous and trusted brand names in the country. The company’s flagship product, Parle-G happens to be one of the highest-selling biscuits across the globe.

Popular Product Lines

Alongside other brands like Monaco, Krackjack, Hide & Seek and Marie; there are many more types available including Parle-G biscuits that cater for diverse taste preferences.

USP (Unique Selling Proposition)

Being an affordable quality product has made Parle widely recognized among the people. Their biscuits are not only tasty but also cost-effective meaning they can be afforded by all classes.

Founder	Mohanlal Dayal Chauhan
Founded	1929
Headquarters	Mumbai, India
Popular Products	Parle-G, Monaco, Hide & Seek

Britannia

Brand History and Market Presence

Established in 1892, Britannia is a well-known biscuit brand among Indians today. It has remained a market leader over the years through the delivery of high-quality products within the FMCG sector.

Signature Products

With its rich taste and premium ingredients; Good Day-Marie Gold-Bourbon-Tiger biscuits are some of the popular ones from the Britannia range.

Why It’s a Preferred Brand

By keeping pace with consumer trends through innovation; it continues to be at the forefront when it comes to new concepts of cookies. People attribute these cookies to luxury and quality hence becoming their preference countrywide.

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Founder	Gupta Brothers
Founded	1892
Headquarters	Kolkata, India
Popular Products	Good Day, Marie Gold, NutriChoice

‍Sunfeast

Background of the Company

Launched by ITC in 2003, Sunfeast has quickly become one of India's leading biscuit brands having one of the widest ranges of products that meet different tastes and preferences.

Product Range and Specialties

Amongst others, Sunfeast Marie Light-Dark Fantasy-Sunfeast Bounce are just a few examples. Their flavours are unique while their packing is innovative.

Customer Reviews and Feedback

Sunfeast brands have been hailed for their quality and taste. As such, the brand has acquired loyalty by combining delectability with affordability.

Founder	ITC Limited (Founded by YC Deveshwar)
Founded	2003
Headquarters	Kolkata, India
Popular Products	Dark Fantasy, Farmlite, Marie Light

Unibic

The Journey of the Brand

This Indian premium biscuit-making company was born in 2004 as Uni Bicuits. The company has several flavors that utilize high-quality ingredients which have made them quickly popular among cookie lovers across India.

Signature Designs

Choco Chip-Oatmeal Digestive-Butter Cookies are some examples of cookies from Unibic’s range with rich texture and taste for gourmet cookie lovers.

Recognition and Awards

It has been commended for inventiveness and dedication to quality through various awards. Therefore, it keeps on extending its product line in line with the changing tastes of Indian consumers.

Founder	Nikhil Sen, Michael Quinn, and Dhruv Deepak Saxena
Founded	2004
Headquarters	Bangalore, India
Popular Products	Unibic Biscot - Caramel and Cinnamon Flavor, 250g · Unibic Biscot - Caramel and Cinnamon Flavor, 250g · UNIBIC : Sugar Free Multigrain

‍Priya Gold

Brand Vision and Mission

A major contributor to the Indian biscuit market since 1993, Surya Food & Agro Ltd.’s brand Priya Gold offers good quality items at moderate prices.

Popular Collections

Priya Gold’s popularly collected biscuits are Butter Bite, CNC, and Snacks Zigzag. These biscuits come with rich flavours and crips that have made them loved by many consumers.

Price Range and Affordability

Priya Gold is famous for providing high-quality products at competitive prices. Their biscuits are affordable to a wide range of people and thus preferred for normal snacking.

Founder	Surya Food & Agro Ltd
Founded	1992
Headquarters	New Delhi, India
Popular Products	PriyaGold Butter Bite, PriyaGold Marie Lite, PriyaGold Jeera Masala

‍Anmol

Overview of the Brand

Anmol Biscuits has become one of the leading biscuit manufacturers in India since its establishment way back in 1994. This brand covers all tastes and preferences through its vast range of biscuits.

Popular Product Lines

Anmol brings out various cookies such as Butter Bake, Dream Lite, and Jadoo. They are well known for their taste, quality and pricing that is convenient to everyone.

USP (Unique Selling Proposition)

By focusing on quality and innovation, its USP has seen it gain significant market shares within this highly competitive segment of the manufacturing sector. In rural areas, these items sell like hot cake in India hence becoming most successful there.

Founder	Anmol Industries Limited
Founded	1994
Headquarters	Kolkata, India
Popular Products	Anmol Marie, Anmol Milk Biscuit, Anmol Malt & Milk

‍Cremica

Brand History and Market Presence

The premium selection of biscuits under Mrs Bector’s Food Specialties Ltd. is called Cremica. This brand extends its influence within both local sectors as well as international territories.

Signature Products

There are some awesome varieties of digestive biscuits like Digestive, Bourbon or Choco Chip cookies manufactured by Cremica; they’re best known for their flavour richness so far as the ingredients are concerned.

Why It’s a Preferred Brand

People demand luxury when it comes to foodstuffs like this which is why Cremica has always focused on quality while producing the finest cookies available anywhere else on earth today! Indulgence is always associated with their products.

Founder	Mrs Rajni Bector
Founded	1978
Headquarters	Delhi, India
Popular Products	CLASSIC · SUGAR · NONSTOP CRUNCHY MASALA · NONSTOP PIZZA FLAVOUR

‍Horlicks

Background of the Company

Horlicks malted milk beverages you know about? It is true, though the company also came up with some biscuits which are now very much adored by Indians.

Product Range and Specialties

Horlicks Nutribar and Horlicks Cookies constitute the brand’s biscuit range. These items are marketed as healthy nibbles that combine the ease of consuming cookies with the nutritious qualities of Horlicks.

Customer Reviews and Feedback

Everyone loves these biscuits due to their taste and health benefits. They are mostly taken by the health buffs who have kept everything else away from them while choosing any other snacking alternative.

Founder	William and James Horlick
Founded	1873
Headquarters	United States
Popular Products	Crisp and crumbly cookie, Veg Munch Biscuits, Biskitop Biscoffee Coffee Flavor Sugar Coated Biscuits

‍McVitie’s

The Journey of the Brand

UK’s McVitie’s made its way into India too. It offers healthy digestive biscuits as well as tasty ones so we can consider it a premium product among others such as this one.

Signature Designs

McVitie’s product line consists of Digestive biscuits, Hobnob, Rich Tea etc. These products are made using the finest ingredients and are highly nutritious.

Recognition and Awards

The company has been well recognized for its commitment towards healthiness. People who love keeping fit through eating cannot stay without McVities since it is popularly known for promoting healthier snacking choices.

Founder	Robert McVitie
Founded	1830
Headquarters	London, United Kingdom
Popular Products	McVitie’s Digestive, McVitie’s Hobnobs, McVitie’s Marie

Dukes

Brand Vision and Mission

For every biscuit or candy item Vamsi Group produces, there is always an array of options available under the Duke's branding umbrella. Focus on quality products when they means affordable prices to deliver what is desired most by customers from different walks of life can be defined as its mission statement.

Popular Collections

Waffy, Nice or Bourbon; are just a few examples of dukes’ bestselling biscuits as they have great taste value thus they remain consumers' favourite snack option ever since then even today!

Price Range and Affordability

Dukes provide cheap but not low-grade biscuit stuff. This means that anyone from different parts of India can find them just next door.

Founder	Kedarnath Agarwal
Founded	1988
Headquarters	Hyderabad, India
Popular Products	BOURBON BISCUITS DUKES COCONUT, DUKES CREAM BISCUITS

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Conclusion

India is a diverse biscuit market with several brands that provide flavours and options for different preferences. Parle-G’s conventional taste, Unibic’s luxury quality and McVitie’s healthier options are some of the many names one can go to find their favourite brand. These leading biscuit brands have not only dominated the Indian market but also played a significant role in the country’s snacking culture. They are still loved by consumers from across India because they continuously offer good prices, innovate, and maintain high standards.