Biscuits have long occupied the topmost shelves of India's larders, finding their way into millions of homes across the subcontinent as a staple snack food. No country on Earth rivals India in terms of biscuit volume or variety. From morning chai to late-night nibbles, there is no time when one might not encounter the familiar crunch of paratha or digestive, a cookie or cracker.
The versatility of India's biscuits is matched only by their popularity and prevalence - whether for fueling the body during busy days or comforting the soul in idle moments, the perfect partner exists for tea or coffee, for long journeys or brief breaks. An array of textures and flavors ensures there is something to suit every palate, while regional specialties satisfy local tastes.
Amid life's hustles and bustles, Indians find solace and sustenance in biscuits, so much so that the coupling of chai and biscuit has become integral to the daily rhythm. Few other foods are so deeply woven into the cultural fabric. Let us examine the prominent biscuit makers in India.
Parle, the top seller since 1929, offers over 150 product lines under 36 brands. Their biscuits have always delighted children with superb taste and quality, cementing Parle's nearly 30% market share as excellent value.
Britannia has also baked happiness for India's tables since 1918. Their legacy spans a century of trusted nourishment. "Tiger" stands out as India's favorite Britannia brand, its stripes as recognizable as those on its packaging.
Both Parle and Britannia deserve their lofty statuses due to consistently satisfying customers for decades with dependably delectable snacks. India's biscuit boom started with these champions, and their savory creations continue bringing smiles.
Surya Food & Agro Ltd founded Priya Gold in 1993, and it has since become a major force in Indian FMCG. The firm provides a wide range of low-cost sweets, cakes, biscuits, juices, and drinks that appeal to clients of all income levels. While accessibility and pricing remain characteristics, consistent quality is critical to the brand's worldwide appeal.
Launched in 2003 by ITC, Sunfeast set out to provide nutritious biscuits rich in nourishment. Through innovation, exemplary packaging, and an unrelenting focus on quality, the brand has earned consumer trust and loyalty. People continue flocking to their diverse portfolio that includes not only digestive and milk varieties but also oatmeal cookies - all combining diverse, delectable tastes. Whether for snacking or dining, Sunfeast biscuits satisfy varying tastes on any occasion.
When we say ‘herbal biscuits’, Patanjali proves to be the pioneering manufacturer of these ranges of biscuits. With the tagline “Prakriti ka ashirwad”, which translates to ‘the blessings of nature’, Patanjali ensures their biscuits are of the highest quality and nutritious value. Doctors often recommend their biscuits to patients suffering from blood sugar or blood pressure issues, as they provide ample fiber and promote healthy living.
As another premier biscuit manufacturer in India, Ceramica offers an elegant product line without compromising on quality. Beyond satisfying taste buds, their biscuits also nourish the body, containing no unnecessary colors or preservatives. This allows their biscuits to suit all preferences while prioritizing wellness. Patients and health enthusiasts alike reach for Ceramica knowing their biscuits offer nourishing sustenance and harm.
The iconic Cadbury brand transports many back to their childhood due to its popularity among young ones since its founding. John Cadbury established Cadbury in 1924 based in Uxbridge, London. Global food giant Mondelez International has owned the confectionary maker responsible for churning out chocolate pleasures in over 100 nations since 2010.
McVitie's biscuits fortify consumers with the wholesome goodness of fiber and whole grain. Digestives from McVitie's reign supreme as India's most beloved biscuit, satisfying taste buds with vitamins, minerals, fat, and protein within their textures. As the best-selling biscuit in the country, they continue delivering unique flavors in every bite.
Pillsbury caters to frozen snacks like biscuits paired with icings and refrigerated cookies. However, their highly processed fare contains less fiber than alternatives. In addition to their biscuits, other Pillsbury products incorporate cookies, brownies ready with a bake, crescent rolls, various breads, and more for convenient homemade indulgences.
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