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Published on:
February 20, 2023
By
Paramita

GST on Revenue from Google AdSense Online Advertising

As an Indian small or medium business owner, you may be using Google AdSense to generate revenue from online advertising. However, with the introduction of the Goods and Services Tax (GST) in India, you may be wondering how it affects your revenue from Google AdSense.

What is GST?

GST is a value-added tax that was introduced in India on July 1, 2017. It replaced multiple indirect taxes, such as service tax, VAT, and excise duty. GST is designed to streamline the taxation system and make it easier for businesses to comply with tax laws.

How does GST affect your revenue from Google AdSense?

If you are an Indian publisher who uses Google AdSense to monetize your website, you are required to pay GST on the revenue you earn from AdSense. The rate of GST depends on your location and the type of services you offer.

Understanding the GST rates on AdSense revenue

As per the GST regulations, if you are located in India and earn revenue through online advertisements, you are required to pay GST. The GST rate on AdSense revenue varies depending on the location of the billing address that you have provided to Google AdSense.

If your billing address is in a state which charges a 5% GST rate, you will have to pay 5% GST on your AdSense revenue. Similarly, if your billing address is in a state which charges an 18% GST rate, you will have to pay 18% GST on your AdSense revenue.

It is important to note that the GST rate is applied on the gross amount of revenue you earn from AdSense. This means that the GST is calculated on the total amount of revenue you earn, without any deductions for costs or expenses.

How to determine your GST liability on AdSense revenue

To determine your GST liability on AdSense revenue, you need to know the GST rate that applies to your location. You can find out the GST rate for your state by visiting the GST website.

Once you know the GST rate for your state, you can calculate the GST amount by multiplying your AdSense revenue by the applicable GST rate. For example, if your AdSense revenue is Rs. 10,000 and the GST rate for your state is 18%, your GST liability will be Rs. 1,800.

How to register for GST

If you are an AdSense publisher who is required to pay GST, you must register for GST. You can register for GST online through the GST portal. Once you have registered, you will receive a GST identification number (GSTIN) that you must use to file your GST returns.

Conclusion

In conclusion, if you are an Indian small or medium business owner earning revenue through Google AdSense, you are required to pay GST on your AdSense revenue. The GST rate depends on the location of your billing address, and you must register for GST if you are liable to pay it.

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