February 23, 2023
Prudhvi Raj

How GST and Demonetization May Impact Indian Wedding Market Growth

The Indian wedding market is one of the largest in the world, with an estimated worth of around Rs.1,00,000 crore. However, the introduction of GST and demonetization could potentially impact this market and its growth in various ways.

What is the impact of GST on the wedding market?

With the introduction of GST, the tax rate for many goods and services related to weddings has increased. This includes taxation on venue rentals, catering, and decorations, which have all seen an increase in tax rates. As a result, the overall cost of weddings has increased, and many small and medium business owners in the wedding industry have been hit hard.

Additionally, the introduction of GST has resulted in a significant amount of confusion and uncertainty for business owners in the wedding industry. Many are struggling to navigate the complex new tax laws, and some may even be forced to shut down their businesses as a result.

What is the impact of demonetization on the wedding market?

The demonetization of high-value currency notes in 2016 had a major impact on the Indian wedding market. With many people suddenly left without cash, the demand for luxury weddings and high-end wedding services decreased significantly. Many wedding planners and vendors were hit hard by this sudden decrease in demand, and some even went out of business.

However, demonetization also had some positive impacts on the wedding market. For example, it led to a decrease in the amount of black money being used to fund weddings, which has been a major problem in India for many years. Additionally, the demonetization of high-value currency notes helped to boost the use of digital payment methods, which has been a positive development in the wedding industry.

What is the future of the wedding market in India?

Despite the challenges posed by GST and demonetization, the Indian wedding market is still expected to continue growing in the coming years. However, the growth rate may be slower than previously anticipated. Many experts predict that the market will see a shift towards more budget-friendly weddings, with an emphasis on personalized, unique experiences rather than lavish displays of wealth.

Additionally, the wedding market may see an increase in the use of digital technologies and social media. With more and more people using social media to plan their weddings and connect with wedding vendors, businesses in the wedding industry will need to adapt to this trend in order to stay competitive.


The Indian wedding market is facing a period of significant change, thanks to the introduction of GST and demonetization. While these changes have posed some significant challenges for business owners in the wedding industry, there is still reason to be optimistic about the future. By adapting to these changes and focusing on providing personalized, unique experiences, businesses in the wedding industry can continue to thrive in the years to come.


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