January 13, 2023
Shreeja Ray

All About Keyword Density and Its Use

How many keywords should you use in material that is optimized for search engines? What is the limit? What would happen if Google and other search engines found your website to be "packed" with keywords? We'll go through the fundamentals, explain why it matters, and provide practical formulae and easy-to-use tools in our beginner's guide to keyword density so you can make sure your keyword tactics are effective.

What is Keyword Density?

The frequency with which a certain keyword occurs on a webpage in relation to the overall number of words is known as keyword density.

It's sometimes expressed as a ratio or percentage; the higher the value, the more frequently your chosen term appears on your website.

The Keyword Density Formula

How is keyword density determined?

The calculation is simple:

Subtract the total number of words on your page from the number of times a particular term appears there.

What Is TF-IDF?

TF-IDF, which stands for "term frequency and inverse document frequency," is a more complex method of calculating keyword density. This statistic is frequently used in information retrieval or text analysis to gauge a term's significance to a document. Search engines may in some cases employ variations of TF-IDF to assess how closely a page's content matches a user's search query, but as always, there are a variety of other SEO criteria at work.

Where to Insert Keywords

In addition to the overall keyword density of your content, you should also pay attention to the context in which certain phrases are employed. Keep in mind that these also count towards your total in terms of how much they are used within a web page.

The following are the sections on your page where you will want to incorporate your concentrate keyphrases the most frequently:


Because this clarifies the purpose of your page for both readers and search engines, including it in this section seems to make perfect sense.

Meta Description

Keep in mind that this is the brief description that will appear in the search engine results pages (SERPs). It is essential that your target keyphrase be included in this sentence.

Heading Tags

Be sure that you are making an effort to employ at least one H1 or H2 heading with the focus keyword that you want to use.

Content of the Body

Remember to incorporate it into the main text of your page a few times, dispersed in different places.

What Is Keyword Stuffing?

The practice of keyword stuffing involves jamming as many terms as you can onto a webpage, frequently in a way that comes out as forced and unnatural to the reader.

This was typically done by inserting extensive footers at the bottom of web pages, which would contain dozens, if not hundreds, of small keyword variations of popular search phrases. Although the exact components of Google's search algorithms, often known as "ranking signals," are still a closely-guarded secret, the corporation penalizes websites that use explicit keyword stuffing in sparse material. As a result, you should refrain from stuffing your web pages with keywords because doing so will probably have the exact opposite effect of what you want.


How should I check keyword density?

You can check the keyword density of your content by using an online keyword density checker. There are plenty of free tools for this. 

What is the optimal keyword density for SEO?

Since keyword density is almost probably not a factor in Google ranking, there is no such thing as the perfect keyword density for search engine optimization (SEO). As a result, you shouldn't aim for any particular target in particular.

What percentage of keyword usage could be considered excessively high?

When it comes to the appropriate level of keyword density, there is not one particular figure that may be considered excessive.To make sure your material reads clearly, evaluate it again if your keyword density is more than 2%. After that, make any necessary edits.


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